A marketing plan doesn’t have to be a large tome that takes weeks to create carefully structured prose and then sits in the CEO’s office gathering dust. But going through the process of creating a plan will help you
- Understand your target markets and the competitors in that space
- Set realistic objectives and agree a direction for your marketing campaigns
- Ensure that your team understands and buys into what you are planning
Writing a plan is hardly the sexy side of the communications process but depending on where your organisation is in terms of its development, it could be a useful tool. We can help you put one together and create something that is easily understood and communicated to your team.
Unsurprisingly it should generally include:
- An overview of what you seek to achieve
- Marketing objectives
- The competition
- Target market(s)
- Activities schedule
- Evaluation
